Dr Bokuchava, is it still a challenge to grab people’s attention with prevention?
The problem with prevention is that it seems too easy. Prevention is the most important element of maintaining good oral health but also the one that seems most basic. At Curaden, we aim to change the narrative around prevention with our iTOP method, which focuses on perfect individual prophylaxis. We train dentists and hygienists to become real leaders in prevention who can coach their patients to perfect oral health in turn.

Earlier this year, Curaden also presented The Gentle Guide to Oral Health and Human Happiness, which shows how we are uniting thousands of dental professionals who share our mission to transform oral healthcare through prevention. In the guide, 40 global experts share their insights on prioritizing prevention, supported by the latest research and World Health Organization policies.

What can visitors expect at the Curaden booth?
Prevention is often underrepresented at dental shows. At the EAO congress, we will therefore offer a comprehensive blend of sorely needed preventive education and the products that go along with that. What dental professionals increasingly need are the tools and knowledge to promote health and happiness and maintain a healthy mouth. Our products are designed around four key pillars: being attractive, accepted, effective and safe.

At the Curaden booth, visitors will find our typically vibrant, colourful displays, as well as our latest innovation in the Perio plus line: Perio plus zero, an innovative mouthwash is set to revolutionize the industry with its completely different formula, offering a groundbreaking approach to oral health. We’ll also be showcasing the Hydrosonic pro toothbrush, offering a free travel set and providing educational insights on our products. I’ll be there to present and share details about the Perio plus zero and more.

What is your favourite product?
My favourite product is Curaprox’s CS 5460 toothbrush, a nostalgic choice from my early days as a practising dentist. I remember its yellow handle with blue bristles and how its 5,460 soft filaments felt on my gums. It was a game-changer. Over the years, I’ve discovered many fantastic products, like our interdental brushes and unique calibration system. Today, the Aligner Foam and Prio plus zero too have a special place in my heart. It’s hard to choose just one favourite, as each product contributes uniquely to our mission of improving oral health.

 

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