Dental Tribune International reflects on a year in which it expanded its network, launched new titles and developed its e-learning platform. What will 2020 hold? (Image: Anatolli Mazhora/Shutterstock)
LEIPZIG, Germany: There is seldom a quiet news day in the dental industry and it has been a pleasure for the DTI team to bring you, throughout 2019, the stories that mattered as well as a suite of continuing education (CE) opportunities and events. As 2020 approaches, we look back on some of the milestones that DTI reached as a publisher and industry partner during the last twelve months, and we also look ahead excitedly at what promises to be another engaging and prosperous year in dentistry.
Back in February, DTI shared with readers that the industry was in good shape. The global market for restorative dentistry products was experiencing strong growth, driven by more dental implants being placed, a higher market penetration of CAD/CAM-produced prostheses and final abutments, and thriving technological developments in segments such as intra-oral scanners and clear aligners. Dental practices were reporting smoother operations owing to advances in practice management, and the importance of oral care was increasingly being put in the international spotlight. As DTI worked to bring these developments to you in print and digital media, we had some developments of our own.
An expanding international network
The thirty-eighth International Dental Show (IDS) took place in Cologne in March and DTI held its Annual Publishers’ Meeting in the scenic western German city during the build-up to the event. Over two days, 75 members of the DTI network had the opportunity to meet, share their successes and discuss the latest projects being undertaken by the publishing group. One of the highlights was an introduction to Dental Tribune Algeria, a new licence partner and the first in North West Africa, led by Dr Ouahes Aziouez. In March, DT Algeria published the first of its quarterly French-language Dental Tribune Algeria Edition. The title focuses on the Maghreb region and the first issue was also the official newspaper of this year’s instalment of the Dentex Algeria dental show.
DTI held its 15th Annual Publishers’ Meeting from 10-11 March in Cologne. (Image: Tom Carvalho, DTI)
Something to Smyle about
A completely new facet of DTI’s media portfolio was also revealed at the publishers’ meeting: the glossy lifestyle-meets-prevention title, Smyle magazine. Published in collaboration with the Berlin-based Luna Media Group, Smyle combines lifestyle, beauty and wellness with a patient-oriented focus on dentistry and oral health.
Two issues of Smyle have already landed in dental offices throughout Germany, Austria and Switzerland. The next issue will hit the shelves in early 2020 and plans are being finalised for an English-language international edition.
E-learning remains a talking point
The online e-learning platform DT Study Club was a hive of activity throughout 2019 and this format of free and easily accessible online CE opportunities for dental professionals remains one of our fastest growing platforms.
In the e-learning space, DTI also continued to work closely with dental companies on bespoke educational projects and a number of Campuses—customised e-learning platforms—were developed. A good example of developments in this segment was DTI’s work with the Straumann Group: in October, the company expanded its global educational online platform, the Straumann Campus. The website now offers up to 60 webinars per year, in five languages, to its international users. The webinars are free of charge and the overall aim of the platform is to build a true global e-learning community.
Another obvious highlight from DTI's work in e-learning was the world’s first 24-hour webinar in dentistry. Deriving from the EMS Swiss Dental Academy Campus, the webinar included 31 speakers from 16 countries and attracted over 15,000 participants.
In the mix at dental trade fairs
As is the case every two years, IDS dominated conversations among dental professionals in 2019—in all dental markets. Official figures released after the event confirmed its international relevance: 73% of exhibitors and 62% of visitors came from overseas, and 166 foreign countries were represented in the halls.
Dr Kenneth Malament (left) accepted the P-I Brånemark Award for Lifetime Achievement in Dentistry on behalf of Prof. Jörg R Strub, with Mark Ferber (middle), founder of Channel3, and DTI CEO Torsten Oemus. (Photo: Luke Gribble, DTI)
Over the course of the show, the OEMUS MEDIA and DTI media lounge was the scene of a number of social occasions attended by key opinion leaders, including one that honoured a man who has dedicated his life to advancing dentistry. The Channel3 Evening was attended by more than 80 industry professionals and the P-I Brånemark Award for Lifetime Achievement in Dentistry was presented for the fifth time. This year, it was awarded to Prof. Jörg Strub of the University of Freiburg in Germany. Dr Kenneth Malament accepted the accolade on behalf of the esteemed professor and he reminded the gathering of Strub’s friends and colleagues that “[He] is an individual who has put his whole life into dentistry—there is simply no one like him”. Malament continued, “He is the best of his generation.” Being part of this recognition of Strub’s achievements was a clear highlight of 2019 for the DTI team.
IDS aside, readers will agree that the wider dental trade fair calendar did not disappoint. DTI helped to keep scores of visitors and exhibitors informed with the more than 65 today show daily newspapers that were published by the DTI network during the year. Available in print and digital editions, today show dailies joined CE magazines to keep you informed.
DTI’s CE magazine archive grew to include 50 different titles during the year. CAD/CAM -- international magazine of dental laboratories evolved into a magazine dedicated to dental laboratories, and the title digital -- international magazine of digital dentistry will focus specifically on the topic of digital dentistry next year.
DDS.WORLD has been designed to meet the needs of the entire dental team by simplifying access to the products, equipment and supplies that keep dental practices running. The portal also gives manufacturers and dealers the opportunity to list their products in a highly targeted environment and to communicate discounts and promotions to dental professionals.
Roll on 2020
One of the things that we are particularly excited about in 2020 is our expansion into the Scandinavian dental media market. From January, the new licence partner DentaNet will provide dental professionals in Denmark and Norway with local editions of Dental Tribune and much more. Various digital and print products—such as webinars on DT Study Club in English, Danish and Norwegian—will help to tailor CE opportunities to dental professionals in both countries and the regional Dental Tribune websites in Danish and Norwegian have already been launched.
There are a number of projects yet to be revealed, so stay tuned for an even greater focus on e-learning and other educational opportunities.
ROOTS Summit 2020 is taking place in Prague from 21–24 May and the line-up of speakers, workshops, and opportunities to engage with new equipment and protocols looks very promising. The event will bring endodontists and general dentists together and registrations are open—see the event's website for information on the programme and registrations.
DTI will be on-site at all of the major dental events next year, and our today show dailies will keep you informed at leading events, including AEEDC Dubai 2020 (taking place from 4–6 February at the Dubai International Convention and Exhibition Centre); IDEM 2020 in Singapore (taking place from 24–26 April at Suntec Singapore Convention and Exhibition Centre); and the FDI World Dental Congress 2020 in Shanghai (taking place from 1–4 September at the National Exhibition and Convention Centre).
As we stand on the threshold of a new decade, it is exciting to imagine what the '20s could hold in store for dental practice, international dental markets, dental technologies, and oral care. The DTI team would like to take this opportunity to thank all of our readers and industry partners for their continued support. We wish you and your families a happy and safe holiday season, and a “good slide” into the new year, as the saying goes in Germany.
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